Explore 200 famous slogans across 20 categories, each with 10 iconic slogans from tech, fashion, finance, and beyond. Dive into the world of famous marketing slogans that changed the game!
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In marketing, slogans are succinct, impactful phrases that memorably convey a brand’s essence.
These slogans have left lasting impressions, sparking emotions and sometimes even influencing entire cultures.
Famous Slogans
Here is a comprehensive list organized into 20 distinct categories, each featuring 10 famous slogans that have stood the test of time.
Automotive Industry
- “The Ultimate Driving Machine” – BMW
- “Built Ford Tough” – Ford
- “Vorsprung durch Technik” – Audi
- “Zoom-Zoom” – Mazda
- “Like a Rock” – Chevrolet
- “Moving Forward” – Toyota
- “The Best or Nothing” – Mercedes-Benz
- “Find New Roads” – Chevrolet
- “Drive Your Way” – Hyundai
- “Let’s Go Places” – Toyota
Tech Giants
- “Think Different” – Apple
- “Don’t Be Evil” – Google
- “Empowering Us All” – Microsoft
- “Connecting People” – Nokia
- “Innovation for Everyone” – Xiaomi
- “Life’s Good” – LG
- “The Power of Dreams” – Honda (Robotics)
- “Experience What’s Inside” – Intel
- “Redefining Computing” – HP
- “Make. Believe.” – Sony
Retail & E-commerce
- “Save Money. Live Better.” – Walmart
- “Expect More. Pay Less.” – Target
- “The World’s Online Marketplace” – eBay
- “Shop the World’s Largest Collection” – Alibaba
- “Earth’s Biggest Selection” – Amazon
- “Nobody Does it Like Sara Lee” – Sara Lee
- “More Saving. More Doing.” – Home Depot
- “We Have the Meats” – Arby’s
- “Live Fresh” – FreshDirect
- “Like No Place Else on Earth” – Harrods
Food & Beverage
- “Taste the Feeling” – Coca-Cola
- “I’m Lovin’ It” – McDonald’s
- “Finger-Lickin’ Good” – KFC
- “Have It Your Way” – Burger King
- “Red Bull Gives You Wings” – Red Bull
- “Open Happiness” – Coca-Cola
- “Obey Your Thirst” – Sprite
- “Snap! Crackle! Pop!” – Kellogg’s Rice Krispies
- “Bet You Can’t Eat Just One” – Lay’s
- “The Quicker Picker Upper” – Bounty
Fashion & Apparel
- “Just Do It” – Nike
- “Impossible Is Nothing” – Adidas
- “Because You’re Worth It” – L’Oréal
- “The Best a Man Can Get” – Gillette
- “A Diamond is Forever” – De Beers
- “Live Your Fantasy” – Victoria’s Secret
- “Quality Never Goes Out of Style” – Levi’s
- “Life is an Adventure” – The North Face
- “Unleash the Beast” – Under Armour
- “Is It In You?” – Gatorade
Travel & Hospitality
- “Don’t Leave Home Without It” – American Express
- “Fly the Friendly Skies” – United Airlines
- “We’ll Take You There” – Greyhound
- “Where Dreams Come True” – Disney Resorts
- “The World’s Most Experienced Airline” – Pan Am
- “The Art of Swiss Hospitality” – Swiss International Air Lines
- “Feel the Warmth” – Hawaiian Airlines
- “Creating Unique Journeys” – Cathay Pacific
- “Eat, Sleep, Fly” – Qatar Airways
- “Time to Fly” – Lufthansa
Financial Services
- “Because You’re Worth It” – L’Oréal Paris
- “The World’s Local Bank” – HSBC
- “What’s in Your Wallet?” – Capital One
- “The Power of Dreams” – Honda
- “The World’s Best Bank” – DBS Bank
- “Everywhere You Want to Be” – Visa
- “Don’t Leave Home Without It” – American Express
- “The Citi Never Sleeps” – Citibank
- “It’s Time to Simplify” – TD Ameritrade
- “On Your Side” – Nationwide
Electronics & Gadgets
- “Intel Inside” – Intel
- “The Ultimate Picture Quality” – Sony Bravia
- “Think Different” – Apple
- “Samsung. Imagine the Possibilities” – Samsung
- “Canon. Delighting You Always” – Canon
- “Nokia. Connecting People” – Nokia
- “Everything Keeps Going Right” – Casio
- “Sense and Simplicity” – Philips
- “Innovation for Everyone” – Xiaomi
- “Find Your Fun” – Nintendo
Beauty & Personal Care
- “Because You’re Worth It” – L’Oréal
- “Strong is Beautiful” – Pantene
- “The Best a Man Can Get” – Gillette
- “Have a Good Hair Day” – GHD
- “Keep Walking” – Johnnie Walker
- “The Ultimate Skincare Solution” – Estée Lauder
- “Healthy Inside. Beautiful Outside” – Himalaya Herbals
- “Feel the Difference” – Head & Shoulders
- “Inspired by Nature” – Burt’s Bees
- “A Breath of Fresh Air” – Colgate
Health & Wellness
- “Because So Much is Riding on Your Tires” – Michelin
- “Choose Stronger Bones for Life” – Caltrate
- “Feel the Difference” – Head & Shoulders
- “Inspired by Nature” – Burt’s Bees
- “Breathe Happy” – Vicks
- “The Ultimate Protection” – Band-Aid
- “A Healthier World” – Nestlé Health Science
- “Make Your Health Your Wealth” – Centrum
- “Find Your Balance” – GNC
- “Invest in Your Wellness” – Vital Proteins
Non-Profit & Social Causes
- “Think Different” – Apple (Autism)
- “Save the Children” – Save the Children
- “Because Every Life Matters” – UNICEF
- “Beyond Expectations” – Make-A-Wish
- “Be the Change” – The Girl Effect
- “Take a Stand” – Amnesty International
- “For the Good of All” – Oxfam
- “Stand for a Cause” – United Way
- “Leave No One Behind” – UN Women
- “No Child Left Behind” – U.S. Department of Education
Media & Entertainment
- “The Happiest Place on Earth” – Disneyland
- “Are You Ready?” – WWE
- “It’s Finger Lickin’ Good” – KFC
- “The Truth Is Out There” – The X-Files
- “In Space No One Can Hear You Scream” – Alien
- “I Want My MTV” – MTV
- “Live in Your World. Play in Ours” – PlayStation
- “Just a Few Good Men” – Good Men Project
- “More Than a Network” – HBO
- “This Is Your World” – Nickelodeon
Education & Learning
- “The Future Belongs to the Curious” – TED Talks
- “Learn Something New Every Day” – Discovery Channel
- “Go Further. Learn More” – Khan Academy
- “Where Learning Comes to Life” – Scholastic
- “Read to Lead” – Project Literacy
- “The World’s Classroom” – Coursera
- “A Better Future Through Knowledge” – Udacity
- “Education for All” – UNESCO
- “Open the World” – Duolingo
- “Expand Your Mind” – LinkedIn Learning
Sports & Fitness
- “Just Do It” – Nike
- “Impossible Is Nothing” – Adidas
- “Is It in You?” – Gatorade
- “I Am What I Am” – Reebok
- “Play Like a Champion” – Notre Dame
- “Bring Your Game” – Wilson
- “Get Your Head in the Game” – Under Armour
- “The Heart of Sport” – ESPN
- “Train Smart” – Fitbit
- “Find Your Strong” – Saucony
Energy & Environment
- “Save Energy, Save Money” – Energy Star
- “The Power to Make a Difference” – BP
- “Beyond Petroleum” – BP
- “Protecting the Planet” – Greenpeace
- “Because the Earth Matters” – WWF
- “Shaping Tomorrow’s Energy” – Shell
- “Reduce, Reuse, Recycle” – EPA
- “For a Brighter Future” – GE Renewable Energy
- “Clean Energy. Bright Future.” – SolarCity
- “Empower a Greener World” – Tesla
Real Estate & Housing
- “Location. Lifestyle. Luxury.” – Coldwell Banker
- “Find Your Home Sweet Home” – RE/MAX
- “Expect the Best” – Century 21
- “Every Home Tells a Story” – Keller Williams
- “It’s Not Just a Home, It’s a Lifestyle” – Sotheby’s International Realty
- “Exceeding Expectations” – Better Homes and Gardens Real Estate
- “Building Dreams Together” – Lennar
- “The Smarter Way to Buy a Home” – Redfin
- “You’re Home” – Opendoor
- “Creating Communities That Matter” – D.R. Horton
Insurance & Safety
- “Like a Good Neighbor, State Farm is There” – State Farm
- “You’re in Good Hands with Allstate” – Allstate
- “Nationwide is on Your Side” – Nationwide
- “We Know a Thing or Two” – Farmers Insurance
- “Get Met. It Pays.” – MetLife
- “Rest Insured” – Prudential
- “The Strength of a Rock” – Gibraltar Insurance
- “Think Safe, Think AIG” – AIG
- “Here to Help” – Travelers
- “In Good Hands” – Zurich
Telecommunications
- “Can You Hear Me Now?” – Verizon
- “Reach Out and Touch Someone” – AT&T
- “Connecting People” – Nokia
- “The Future is Bright” – Orange
- “Think Big. Start Small” – Vodafone
- “We’re on It” – T-Mobile
- “It’s All About You” – O2
- “Faster Than Lightning” – Telstra
- “Unlimited Possibilities” – Sprint
- “Call the World” – Vonage
Consulting & Business Services
- “What Would You Like to Grow?” – Deloitte
- “Impact What Matters” – KPMG
- “Building Value Together” – PwC
- “Shaping the Future Together” – EY
- “Where Potential Meets Opportunity” – Accenture
- “Making Business Better” – McKinsey & Company
- “Client Success. Every Day.” – Boston Consulting Group
- “Ahead of the Curve” – Oliver Wyman
- “Solutions for a Better World” – Booz Allen Hamilton
- “Exceeding Client Expectations” – Bain & Company
Consumer Packaged Goods
- “Have a Break, Have a KitKat” – Nestlé
- “Melts in Your Mouth, Not in Your Hands” – M&M’s
- “Maybe She’s Born With It, Maybe It’s Maybelline” – Maybelline
- “Double Your Pleasure, Double Your Fun” – Doublemint
- “When It Absolutely, Positively Has to Be There Overnight” – FedEx
- “What Would You Do for a Klondike Bar?” – Klondike
- “Quality is Our Recipe” – Wendy’s
- “Bet You Can’t Eat Just One” – Lay’s
- “Because You Deserve the Best” – Colgate
- “Cleans Like Magic” – Mr. Clean
Conclusion
Slogans are more than catchy phrases—they embody a brand’s values and missions and can stay with us for generations.
Whether inspiring action, celebrating diversity, or bringing smiles to faces, these famous slogans have made an indelible mark in their respective fields.
What is your favorite slogan, and why does it resonate with you?
Share your thoughts below!